FRUITSTAND® UGC Creator Brief

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FRUITSTAND® UGC Creator Brief *

Ideal Ambassador Profile

We’re looking for creative, outgoing students who embody FRUITSTAND’s values and are passionate about self-expression, streetwear, and community-driven fashion.

Who You Are:

  • Active on Social Media – Regularly post on Instagram, TikTok, and/or Threads.

  • On-Campus Connector – Involved in student orgs, creative circles, or fashion collectives.

  • Passionate About Style – Interested in NYC, streetwear, sustainable brands, and cultural storytelling.

  • Engaging & Creative – Enjoy creating content, hosting events, and collaborating on new ideas.

Creator Role & Expectations

Content Responsibilities

  • Be able to COMMIT posting 1-2 times per week on Instagram and/or TikTok featuring FRUITSTAND products.

  • Provide original, watermark-free videos for approval before posting.

    • - Brand allows up to three revision requests per video.

    • - Brand will have a Google Drive for uploading original videos. 

  • [Showcase styling tips, campus life, and creative ways to wear FRUITSTAND tees.]

Engagement & Community Building

  • Participate in creative challenges and trending TikTok formats featuring FRUITSTAND products, like tee-shirts.

  • Engage with FRUITSTAND’s posts by liking, commenting, and resharing.

  • Attend or help promote events, such as pop-ups and styling workshops.

  • Provide feedback and ideas on trends, content, and brand collaborations.

Perks & Benefits

  • Free FRUITSTAND product (initial package + additional items for top-performing creators).

  • Exclusive promo codes to share with your audience.

  • First access to limited-edition drops and product launches.

  • Opportunities for paid collaborations based on performance.

    • Achieve viral success and earn compensation based on your benchmark. 

  • Exposure on FRUITSTAND’s official social media channels.

  • Marketing & content creation experience to enhance your portfolio.

Content Guidelines & Tone

Brand Voice & Aesthetic

  • Confident, cool, and inclusive—reflect FRUITSTAND’s individuality and NYC street culture.

  • Authentic and engaging—content should feel natural and align with campus life.

Content Ideas

Styled Looks

Show how you wear FRUITSTAND tees for class, social events, or NYC outings.

Campus Takeovers
Share “a day in your life” featuring FRUITSTAND.

Creative Challenges & TikTok Trends
Jump on trending TikTok challenges or create new ones with FRUITSTAND tees.

Event Highlights
Promote and recap FRUITSTAND pop-ups or on-campus events.

Posting Commitment & Accountability

At FRUITSTAND, we value consistency and engagement. As a UGC Creator, you are expected to post 1-2 times per week on Instagram and/or TikTok while actively engaging with FRUITSTAND content.

If You Are Unable to Meet Posting Requirements:

  1. Communicate in Advance

    • If you anticipate missing a deadline due to personal, academic, or other obligations, notify us at least 3 days in advance via +1-347-306-8055 or chey@fruitstandny.com. We’re happy to accommodate schedule adjustments when necessary.

  2. Content Bank Option

    • If you're unable to post regularly, we encourage creators to submit additional pre-approved content in advance that can be scheduled later.

  3. Temporary Pause & Reinstatement

    • If you are unable to fulfill the posting commitment for an extended period (4+ weeks), we may temporarily pause your role. You will have the option to reapply in the future when your availability improves.

  4. Program Dismissal Policy

    • Creators who consistently fail to meet requirements without communication may be removed from the program to ensure fairness for all participants.

    • If removed, creators may reapply after 3 months and will be reconsidered based on engagement and content quality.

  5. Prioritizing Quality Over Quantity

    • If you struggle with meeting the posting schedule, let us know! We prioritize high-quality, creative content over frequency. If you can produce fewer but exceptional posts, we’re open to adjusting the agreement.

How to Stay on Track:

  • Plan content in advance and batch-create posts for smoother scheduling.

  • Reach out for guidance—FRUITSTAND is here to help you brainstorm, review drafts, and provide support.

  • Use FRUITSTAND’s content resources (mood boards, caption templates, and inspiration decks) for easier execution.

Application Process

Step 1: Submit Application

Complete the UGC Creator Application Form.

Required Information:

  • - Full Name & Contact Information

  • - Current/Former School

  • - Social Media Handles (Instagram, TikTok, Threads)

  • - Some info about you

    • - Why do you want to create content for FRUITSTAND?

    • - How would you showcase FRUITSTAND in your content?

    • - List any relevant experience in fashion, social media, or brand partnerships.

    • - Anything else you’d like to share.

Step 2: Selection Process

We will review applications based on:

  • - Social media engagement and content quality.

  • - Creativity and alignment with FRUITSTAND’s brand identity.

  • - Passion for fashion, creativity, and sustainability.

Accepted creators will receive a confirmation email with next steps.

THANK YOU FOR YOUR INTEREST!